Head of CRM - Marketing Automation Consultant
* Head of CRM *
* Email Marketing *
* 6 month contract *

Are you an experienced CRM professional?

This well known Leisure and Tourism business are embarking on a digital transformation project, part of this project requires a Head of CRM for a 6 month contract.

Using your marketing automation experience this role will require you to review and audit their current email marketing service, reviewing everything from what’s currently in place, processes, unsubscribe rates, review of content and strategy.

This is a complex model with lots of scope for improvement and they will be leaning on you for recommendations on the platform itself and strategy.

Substantial investment from the board is in place to achieve your goals.

What we’re looking for:

- CRM subject matter expert
- Email marketing, Marketing automation or Loyalty expertise
- 5 + years in project management
- Experience with likes of CheetahMail, Marketo, Traction, Salesforce or similar
- Experience with developing and implementing lifecycle strategies and email marketing automation roadmaps

Should you have a complex question preventing you from applying, please get in touch with Dave NOW via email.